About VettaLux
We're building the most trusted marketplace for local services in the United States — where verified quality earns organic visibility, and paid tools amplify but never replace earned reputation.
Our Mission
The U.S. local services market is structurally broken for trust. Customers can't reliably distinguish between a legitimate 15-year local operator and a phone-farm review fraud scheme. Lead marketplaces sell customer information to 5+ competitors simultaneously. Providers with excellent reputations can't prove it digitally.
VettaLux exists to fix this. We built a marketplace where every review is tied to a real job, every provider is verified, and every ranking reflects quality — not advertising budget.
What Makes Us Different
| Feature | VettaLux | Angi / HomeAdvisor / Thumbtack |
|---|---|---|
| Revenue model | Flat subscription | Per-lead charges |
| Ranking algorithm | Transparent 7-dimension trust score | Opaque, favors advertisers |
| Customer data | Goes only to providers you choose | Sold to 5+ competitors |
| Reviews | Job-linked, fraud-detected, verified | Unverified, easily gamed |
| Provider verification | License + insurance + business ID | Minimal or none |
| Sponsored content | Clearly labeled, score minimum 60 | Mixed with organic results |
Our Values
Trust Above Revenue
We will never sell top placement to unverified providers. Trust is our product, not an afterthought.
Merit-First Ranking
Quality earns visibility. Money amplifies but never replaces earned reputation.
Provider Dignity
Providers are partners, not leads to be sold. We build tools that respect their business.
Customer Protection
Verified reviews and trust scores are the product promise. Every interaction is protected.
Radical Transparency
Scores are explained. Algorithms are documented. Sponsored content is clearly labeled.
Accountability at Scale
National scale with integrity standards. We improve our trust models as bad actors evolve.
Our Journey
Founded
VettaLux launches with a mission to fix trust in local services.
MVP Launch
8 target metros, 20 priority categories, trust score v1.
National Scale
500+ cities, 500K+ providers, AI-powered trust scoring.
The Vision
$100M+ ARR, the most trusted marketplace in the United States.
Join the trust revolution
Whether you're a customer looking for quality, or a provider who delivers it.