Trust is earned, never bought.
Every VettaLux pro has a transparent trust score built from seven independent signals. No pay-to-rank. No black-box algorithm. Recomputed daily.
Elite
Verified
New-to-area
The 7 dimensions of trust
Each dimension is scored 0–100, weighted, and rolled up daily.
Quality
Weight 35%
Recency-weighted star average. Reviews from the last 90 days count double.
Review integrity
Weight 20%
Authenticity signals: job-linked reviews, photo evidence, low spam/fraud scores.
Verification
Weight 15%
License (+30), insurance (+25), business ID (+20), phone (+15), email (+10).
Reliability
Weight 10%
Lead response rate. Pros who reply to every serious inquiry score highest.
Response speed
Weight 10%
Under 1h = 100. Under 4h = 80. Under 24h = 50. Faster is better.
Activity
Weight 5%
Platform engagement health. Recent logins, quote turnaround, job updates.
Territory
Weight 5%
Breadth and density of your service coverage. More relevance in more areas.
Three trust bands
Simple labels you can actually read on a listing.
Verified
60 – 79The baseline you can trust.
Background-checked, license-verified, insurance on file. Fair pricing, responsive, reviewed by real customers.
Elite
80 – 100Top 15% in their market.
Consistently high ratings, fast response, high reliability, deep verification. Surfaced first when ties occur.
New-to-area
—90-day fair launch window.
New pros get balanced exposure while the system gathers signals. No penalty for having fewer reviews yet.
What lifts your score
- Complete jobs on VettaLux — the single biggest lift.
- Reply to new inquiries in under 1 hour.
- Upload your license and insurance certificate.
- Keep a verified phone, email, and business ID on file.
- Invite happy customers to leave a job-linked review.
- Add photos of completed work to your profile.
What drops it
- Chargebacks, cancellations, or customer-funds disputes.
- Ignoring inquiries or letting response time slip.
- Fake reviews, review-swaps, or review-bribery.
- Expired license or lapsed insurance on file.
Recomputed daily. Scores update every 24 hours from the latest signals — so a great week of work shows up fast, and a stumble can be recovered just as quickly.
Hire with confidence — or earn it yourself.
Customers: find a verified pro near you. Providers: see exactly what moves your score.