Understanding Trust Scores
Our multi-dimensional scoring system rewards quality, not budget. Every score is transparent and explainable.
0
Excellent
0
Great
0
Good
7 Dimensions of Trust
Each dimension is independently scored 0-100, then weighted to produce the final score.
Quality Score
35%Recency-weighted average of star ratings. Recent reviews (90 days) count 2x.
Review Integrity
20%How authentic is the review profile? Low fraud scores + job-linked reviews score higher.
Verification
15%License verified (+30), insurance (+25), business ID (+20), phone (+15), email (+10).
Reliability
10%Lead response rate. Providers who respond to every inquiry score highest.
Response Speed
10%Under 1 hour = 100. Under 4 hours = 80. Under 24 hours = 50.
Activity
5%Platform engagement health based on login recency.
Territory
5%Breadth of service area coverage. More areas = higher relevance.
Key Principles
Paid visibility amplifies but cannot override earned trust
New providers get a fair 90-day exposure boost
Fraud and poor behavior trigger automatic downgrade
Recovery is possible with consistent positive signals
Scores are explained — never hidden behind an opaque algorithm
Sponsored slots require a minimum score of 60